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Most popular websites today, like e Harmony, Ok Cupid, and Match.com, feature quizzes, which ostensibly help line you up with your soul mate.
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Not quite to the standards of real-life dating, mind you: surveys still report that people who've never visited an online dating site have a mostly negative view of the whole thing. with access to the internet said they used online dating.
But certainly this type of dating — of communicating with a stranger, vetting them and, potentially, meeting up — has never been more popular. The figure is even higher today — though it's difficult to find consistent numbers.
Unlike in real life, dating site users who get a ton of messages, rather than being overjoyed and overactive, usually become disenfranchised and distant.
These structural problems plague an industry which, to be fair, is still quite young.
Instead of fixing holes in a flawed concept, dating websites are fixing holes in the user's online experience to make them spend longer on the site, so they can be served more advertising.
Improvements in "engagement" with a website don't lead to real-life engagements.
The "science" of love is barely understood at all, and even the most popular researchers in the field publish papers that read more like Cosmo sex quizzes than bleeding-edge neurological research.
The research that relates directly to online dating is especially poor, given that key romantic factors — body language, smell, voice, and simply the physical presence of someone — are missing when you meet online.
Reducing the business of finding love to a throwaway consumer experience is a bit chilling, when you think about it. Well, it is this exact idea — that of a "fulfilling" relationship — that has come under fire with the advent of online dating.
Our understanding of what counts as "enough" is shaped by what choices are available to us.
Perfect Match and e Harmony say they cannot open their studies to scrutiny because they'd be giving away their "secret sauce".Tags: Adult Dating, affair dating, sex dating